Do I have to put the badge on my site?
Absolutely not. While badges are fun to collect and are an important trust signal to your users — the badge says that TGE believes in you and believes that you represent our core values — it is not a requirement in any way. We created these as a way to help our trusted professionals with yet another indicator of credibility that our marketing team knows will help those professionals to convert more website visitors into clients.
Will this badge slow down my site?
Almost certainly not. The overly technical answer is that the fastest version of your site will just show the badge and not use our embed code. It is more difficult for you to download an image upload it to your site, and link it back to the core values statement, but that is absolutely an option that we have provided for. Just download the images and ask your developer to go to work. If you use the embed code, while it will call the image from our server, the size of the image is extremely tiny and it will likely only add fractions of a second to your website load time. The embed code is easier, but the choice is absolutely yours.
Why are we linking to your site?
The main reason is to give your user an explanation of what the badge means. Shiny badges, with no context or explanation, are not particularly helpful to the user. We also figured that, and given that you bought in enough to our vision to join our trusted professionals program, that you would not object to linking back to our site where you are featured as one of these trusted professionals.